2017 Motor City Music Festival


1st September 2016 

Operators of Geelong’s own Motor City Music Festival today announced it will not be running the 4th Motor City Music Festival next March. 

Festival Promotor Hugo T Armstrong said today. “Whilst we are naturally saddened the event will not continue, I would like to thank everyone who supported this event over the past three years.”

Since its inception in 2014 the Motor City Music Festival has presented over 174 live performances by more than 150 acts from around the country and overseas.

While thousands of happy patrons attended the three Motor City Music Festivals, the current economic climate combined with lower than expected ticket sales and a clear reluctance in the Geelong marketplace to pre-purchase ticket (even those heavily discounted) has clearly made this festival and the wider music industry question the viability of large scale music events in Geelong.

We acknowledge the support of the City of Greater Geelong, Geelong Major Events Committee, Tourism Victoria, Geelong Connected Communities and our many sponsors as well as our volunteers, staff, artists and those who attended and participated.

The Motor City Music Festival has worked with key stakeholders over the past five months to review the event and identify whether there was any scope to continue in its current format.

“Being Early Bird tickets have traditionally been released in September, now is the right time to inform our customers. The Motor City Music Festival has no outstanding debts and all losses have been underwritten by its parent company and my family.” explains Mr. Armstrong.

Hugo also said “I look forward to working with the City and Music Victoria to help develop a much needed live music strategy for Geelong to help build the supportive framework for events and venues. I note that many other cities of a similar nature to Geelong including Ballarat, Bendigo, Newcastle and Wollongong have developed and implemented live music strategies with great success.”



A limited number of discount tickets for the 2017 festival were sold at the 2016 event through the Ticketmaster Box Office on site and the event Merchandise Stand.

These tickets ranged in price from $16 to $22 depending on the session. 

If you purchased a ticket from the Ticketmaster Box Office at the event, you will receive a PHONE CALL from Ticketmaster within the next 7 days with details on processing your refund. 

If you purchased a ticket from the event Merchandise Stand, or are unsure of which outlet
you purchased your ticket, please contact us and we will facilitate your refund. 

Any refunds not claimed by 17th March 2017 will be donated to our charity partner the Karingal